EXPERIENCE

JUL 2024 — PRESENT

Design Consultant | Atlassian

I translate the updated brand guidelines into tangible design solutions for Atlassian. Product and Performance Marketing are my main cross-functional stakeholders.

  • Creative strategy and execution of web landing pages and paid social media

  • Art direction and execution of global event designs, keynote presentations and collaborate with the motion team on 360 campaign direction

MAR 2024 — JULY 2024

Sr Art Director | Freelance

I collaborate with clients on conceptualizing and developing creative strategies.

  • Mood board designs, campaign ideation, paid social strategy, brand identity designs

APRIL 2021 — MARCH 2024

Sr. Art Director | Afterpay, Block, Inc.

My focus is on ensuring creative excellence resonates with data-driven insights, driving content that is both visually stunning and impactful.

  • Art directing influential GTM campaigns across Afterpay channels, such as Holiday, Back-to-School, and our Dropshop franchise

  • Drive engagement for CRM creative through A/B testing templates, content hierarchy, image-use, messaging, and audience segmentation

  • As a creative strategist, I spearhead seasonal content planning alongside insights, brand, growth, and partner-marketing teams. Together, we develop innovative revenue-generating solutions like content-franchise packages and disruptive product features

  • As a core partner with content leads, I implemented a story-driven editorial strategy, creating content that targets personas, and designing a content hub that adheres to our Byron Design System

  • Translate trends into actionable insights for campaign and seasonal toolkit development, ensuring seamless alignment with our core brand identity

  • Manage junior designers and projects efficiently, delivering on-time and within budget

NOVEMBER 2017 — APRIL 2021

Sr. Visual Designer | ShopStyle, A Rakuten Company

I crafted impactful visuals that elevated brand presence and fueled user engagement across diverse channels.

  • Led 360-channel campaigns that boosted engagement & revenue for Shopstyle (NYFWs, Trade sales, Cyber Weeks, Friends & Family sales)

  • Designed high-impact pitch decks and campaigns for Shopstyle Collective that brought in new merchant and influencer partnerships

  • Crafted cohesive identities for key initiatives like our cash-back program, that both educated and inspired our audience to learn more and convert

  • Championed cross-functional collaboration with account managers, growth and social marketing, as I upheld brand consistency
    Increased user engagement & conversion through data-driven design

JULY 2016 — NOVEMBER 2017

Visual Designer | GAP, Inc.

I helped shape the online experience across North America's Adult categories (Women's, Men's, GapFit, GapBody) and reported directly to the Art Director.

  • Contributed my expertise of Gap’s core brand style through group creative reviews across global market and brand teams

  • I designed timeless site and email campaigns, consistently executing an average of 3 emails and a landing page per week.

  • Synergized with copywriters, marketers, buyers & producers for seasonal content planning and photoshoots

MARCH 2016 — JULY 2016

Visual Engineer Consultant (NDA) | Apple

While bound by a non-disclosure agreement, below are valuable skills and experience gained from research and development.

  • Strategic Data Labeling — Consulted on and implemented a meticulous data annotation strategy, defining and assigning multiple attributes to colorized photos with the objective of ensuring high-quality data for the project.

  • Advanced Video Processing — Leveraged my expertise in video editing software to develop and execute efficient processes for breaking down and analyzing raw video files, contributing to project efficiency.

  • User-Centric Design Insights — Conducted and analyzed user testing of the new software, providing actionable feedback to the engineering team on data quality, user interface, and user experience, ultimately contributing to significant improvements.

DECEMBER 2015 — MARCH 2016

Visual Designer | Caroline Cecil Textiles

Designed essential brand collateral like the Balinesia Lookbook, including assisting in photoshoots. I created launch marketing assets, and crafted engaging social media posts. I also collaborated closely with the web team, contributing to mockups for the CCT website redesign.

JUNE 2015 — MARCH 2016

Visual Designer | TopHatch, Inc.

Created engaging iOS mobile experiences that showcase product capabilities balanced with product education. Beyond crafting weekly video tutorials on using Concepts App, I contributed to brand identity through seed-funding decks, event materials, and even 3D modeling. Additionally, I actively shaped the user experience of the mobile Concepts app through brainstorming, wireframing, beta-testing, and providing our developer feedback.

JUNE 2014 — AUGUST 2014

Design Contractor | Honeypoint 3D

I directly collaborated with founders Nick and Liza Kloski, acting as a key liaison while also serving as the first point of contact for potential clients. Notably, I mastered operating 3D printers, quickly resolving technical challenges to ensure efficient production.