Afterpay:
Seasonal Playbook
MY FOCUS:
As the art director for content, I worked closely with the lead writer and our brand strategist to put together a creative playbook for the season. I contributed to creative strategy and crafted the vision for the season.
THE TEAM
Claudine Zafra
Art Director
Amanda Murray
Lead Content Writer
Megan Martin
Meggie Repp
Creative Director
Brand Strategy