ShopStyle
MY FOCUS:
I led multiple facets of design for a variety of use cases for the company. Primarily focused on fashion and lifestyle brands for many of my works , I developed campaign identity, email franchises and templates. By frequently working with cross-functional teams, (marketing, product design, and engineering) we ensured that the core brand was clear across all touchpoints.
Campaign Identity
CONCEPTUALIZATION // DATA-BASED // EMOTIONAL STORYTELLING
Email Marketing
Pleasant surprises in the mundane of the routine.
Newsletters // Editorial Emails // Stylized Emails
Pattern Play
Social Stories
Cohesive story sequences.
Adding unexpected motion to themed stories.
Impactful Storytelling
Visual rhythm // Infographic stories // Patterned templates
THE TEAM
Michael Vilayvong
Shania Cheng
Claudine Zafra
Visual Designer
Visual Designer
Senior Visual Designer
Eileen Chiang
Creative Director