ShopStyle

MY FOCUS:
I led multiple facets of design for a variety of use cases for the company. Primarily focused on fashion and lifestyle brands for many of my works , I developed campaign identity, email franchises and templates. By frequently working with cross-functional teams, (marketing, product design, and engineering) we ensured that the core brand was clear across all touchpoints.

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Campaign Identity

CONCEPTUALIZATION // DATA-BASED // EMOTIONAL STORYTELLING


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Email Marketing

Pleasant surprises in the mundane of the routine.

Newsletters // Editorial Emails // Stylized Emails


Pattern Play

 

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Social Stories

Cohesive story sequences.

Adding unexpected motion to themed stories.

 
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Impactful Storytelling

Visual rhythm // Infographic stories // Patterned templates

THE TEAM

Michael Vilayvong

Shania Cheng

Claudine Zafra


Visual Designer


Visual Designer


Senior Visual Designer


Eileen Chiang

Creative Director

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CRM Creative Testing

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ShopStyle Collective