Afterpay:
Brand Evolution
MY FOCUS:
With the shift of Afterpay’s audience perception to millennials, I conceptualized and implemented a cohesive visual language across all touchpoints, ensuring brand codes are cohesive. I then developed a extensive brand style guide with the team, serving as the single source of truth for all future design endeavors.
THE TEAM
Claudine Zafra
Art Director
Dean Chapman
Motion Lead
Jack Lagomarsino
Creative Director
Melissa Parker Hughes
Head of Brand Design