Afterpay CRM Content
MY FOCUS:
As the Sr. Art Director for Content, my focus was to develop a creative strategy aligned with business goals and audience personas. I streamlined the content creation process by implementing seasonal style guides and new design templates, improving efficiency and brand consistency.
DRIVEN BY A PURPOSE AND CONNECTED TO BUSINESS GOALS
Content Filters
Lifestyle & Experience
The goal of this content filter is to help our customers unlock access to new products and brands, and to discover new experiences.
Intentional Shopping
Afterpay guides customers to be more intentional with their purchases, prioritizing products that truly resonate with their current needs and values.
Financial Empowerment
Educating our users on how to use Afterpay products promotes their financial well-being, encouraging savvier spending options.
Crafted seasonal toolkits that resonate with the customer sentiment while strengthening the flexibility of the core brand identity.
Afterpay through the seasons
THE TEAM
Claudine Zafra
Art Director
Denise Poon
Senior Writer
Amanda Murray
Lead Content Writer
Meggie Repp
Creative Director